Bright Leaf is committed to promoting and creating awareness of the most current agricultural issues and the best farming practices from environmental care, safety, and to crop sustainability. In so doing, the general public’s attention is focused on the plight of the agriculture sector as well as the opportunities available.
The Bright Leaf Agriculture
Journalism Awards
About
The Bright Leaf Agriculture Journalism Awards was launched in 2007 by Philip Morris Philippines Manufacturing Inc. (PMPMI). It is today continued by PMFTC Inc. (PMFTC), the company created on February 25, 2010 through a business combination between Philip Morris Philippines Manufacturing Inc. (PMPMI) and Fortune Tobacco Corporation (FTC). The awards were named after the choicest variant for manufacturing tobacco products. When cured with an intense heat, Virginia Tobacco turned into a vivid yellow. It became much sought-after for its distinct flavor and aroma. The discovery of the Bright Leaf tobacco brought to life North Carolina’s struggling economy during the 1800s in the United States.
The Bright Leaf Awards are given to the most outstanding and relevant agriculture stories in print, radio, television, and online mediums. It also honors the most compelling photos that capture the essence of tobacco farming and the agriculture industry today. From 82 entries since its inception, there has been an increasing number of entries, as well as roadshow attendees all over the country. Rising to the challenges of the changing times, it has successfully made the leap to connect and conduct the competition online. This has enabled us to introduce the Bright Leaf Awards to a wider audience.
Mission
Vision
As the market leader in the Philippine tobacco industry, PMFTC is committed to bringing much-needed assistance and attention to the country’s agriculture sector. Through its support of the Bright Leaf Awards, it acknowledges the efforts of Filipino journalists to bring to the forefront the current issues, new best practices, safety issues, crop sustainability, and many other subjects relevant to one of our country’s most important industries.